Mass Texting 101– Reducing Your Opt-Out Rate

Learn How to Send Mass Text Messages Out in Event Hawk and How to Reduce Your “Opt-Out” Rate

Whether you’re starting a party rental business or you’ve been in business for a while, Event Hawk has a solution to simplify your operations. In this article, we’ll guide you through the process of sending mass text messages using Event Hawk, making communication with your clients easier and more effective.

In today’s fast-paced digital age, staying connected with your customers is more crucial than ever. Event Hawk’s mass text messaging feature is designed to help you maintain that vital connection effortlessly. Whether it’s notifying clients of special offers, confirming bookings, or simply keeping them in the loop about your latest party rentals, this article will guide you through the steps to ensure your messages reach the right audience at the right time, all with just a few clicks in Event Hawk. Let’s get started!

Steps to Send Effective Mass Texts

  1. Ensure Explicit Consent
    • Only send messages to customers who have opted in to receive communications. This is critical for compliance with A2P messaging standards.
  2. Segment Your Audience
    • Target specific groups of contacts based on their preferences, past behavior, or location. A personalized message feels more relevant and less spammy.
  3. Keep the Message Relevant
    • Share information that provides value to your customers, like promotions, updates, or services tailored to their needs.
  4. Use Concise and Friendly Language
    • A clear, engaging message encourages a positive response. Avoid overwhelming customers with too much information in a single message.
  5. Include Opt-Out Language
    • To comply with regulations and build trust, always provide an easy way for customers to opt-out. Use phrases like “Reply STOP to unsubscribe.”

Steps to Send Mass Text Messages in Event Hawk

Follow these steps to effectively send mass text messages using Event Hawk. Refer to the images for additional guidance.


  1. Login to your Event Hawk account from a computer (https://app.EventHawk360.com)
    • . Make sure you are A2P approved and can even SEND a message to your customers!
  2. Verify A2P Approval
    • Navigate to Settings > Phone Number in Event Hawk (Desktop Mode).
    • Ensure your A2P approval status is active. The screen will look like the image provided.
  3. From here, go BACK to the main page and then go to the “contacts”  tab on the right hand side!
    • To send a mass text, while your in contacts, hit the “select all” box in the upper left corner above the list of contacts.
    • And make sure to click the “all contacts” button when you have selected the page, or it will only do the current page of 25. 
  4. Now you can begin typing out the message you want to send out, just type it in.
    • Some cool features are the “schedule “ feature to send the message out at a time and date of your choosing. 
  5. Chat GPT is a great toll to help you write your message if you are not sure what to say.
    • To do this go to ChatGPT, and start feeding it what you need. For example; if you are wanting a Halloween promotion text, then you let ChatGPT know who you are, what your business is and what exactly you need! 
    • Also at the end of your message, you really want a clear call to action, something for your customers to do or respond to, to help with responses and engagement!
  6. You MUST add Opt-Out language to the END of ALL your MASS texts.
    • “Reply STOP to unsubscribe” – That is a great example of what you NEED to include at the end of your mass texts.
    • This is per the FCC and GoHighLevel regulations.
  7. Click send, and you are all set! 

Now that you’ve mastered the art of sending mass text messages with Event Hawk, you’re well on your way to improving your party rental business’s communication and bookings. If you have any questions or need further assistance, don’t hesitate to reach out to our support team. Here’s to more successful interactions and increased business!

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