Tired of Competing with $50 Bounce House Rentals? Here’s What You Need to Know!
People complain all the time that there’s some guy in their area renting out a water slide with tables and chairs for $100 all weekend… and they blame that guy for their lack of success.
The truth is, YOU are the one making it easy for your customers to compare you to the cheaper guys because you’re marketing in the same places as the cheaper guys! When you’re marketing in all the same areas where guys with no license or insurance can sell, it’s only normal for customers to compare you to them because you look just like them.
Get yourself a website, get it to the top of Google, and before long, you’ll start getting phone calls from people who aren’t expecting everything for nothing. Why? Because the other companies on Google have invested in a website, license, insurance, and marketing, they can’t charge $50.
When you stand next to the cheap guys, it’s hard for customers to see the value you bring… they just see the price. But when you stand next to the premium guys, you get an instant value boost because everyone around you is charging premium prices, so customers see value. It’s like selling a $50 name brand T-shirt inside a high end mall, versus trying to sell that same T-shirt next to the guys selling knock offs in the mall parking lot.
Stop making it easy for customers to NOT SEE your value. Get a website, get on Google, and use a funnel to help automatically turn website visitors into paying customers.
P.S. I know this may not sound very easy, but I’m a college instructor by trade, and I love to teach. If you need help or guidance on any of this, just ask
