Not Sure Whether to Use Google Ads, Meta Ads, or BOTH?
When I started my bounce house company back in 2016, I had no clue about Google or Meta ads. But I knew I wanted to grow, so I buckled down and figured it out. Fast forward to today, my team at Event Hawk has run ads for over 500 clients, and I know exactly which platform works best for a party rental business.
If you’re still not sure which one to use, keep reading…
Ads Don’t Work Without an Optimized Website
Here’s the deal: ads can bring people to your website, but if your site isn’t optimized for conversions, you’re wasting money. It’s that simple.
Think of ads as a way to get people in the door. Once they’re on your site, your website is what closes the deal. No optimized site? No bookings. Period.
Google Ads: Your First Move
Google ads work because people are already searching for your services. For most inflatable rental businesses, this is the bread and butter.
On average, we see a 3.5X return on ad spend with Google ads, and for some clients, it’s as high as 10X. Spend $1, make $10? Yes, please.
Meta Retargeting Ads: The Perfect Pair
Not everyone who clicks on your Google ad will book right away. Some get distracted, some need to check with their spouse, and some just plain forget. That’s where Meta retargeting ads come in.
These ads target people who’ve already visited your website. It’s like saying, “Hey, remember us? Let’s finish what we started.”
When paired with Google ads, retargeting ads can bring your return on ad spend up to 8-10X. Google brings them in, Meta closes the deal. A one-two punch for boosting revenue.
Meta Targeting Ads: For When Google Isn’t Enough
For about 2% of businesses, Google ads don’t work well. Maybe it’s a small market, or not enough people are searching. In these cases, Meta targeting ads can help.
Unlike retargeting, these ads go after people who’ve never heard of you. They don’t convert as easily, but when done right, they can still bring in bookings.
Results can vary with a return on ad spend anywhere from 0 to 10X, but for some businesses, this is the only way to go.
The Bottom Line
Start with Google ads. If you’re fully booked from Google, add Meta retargeting ads to boost revenue. If Google isn’t cutting it, give Meta targeting ads a shot.
Event Hawk specializes in helping party rental businesses optimize their websites and ad strategies. Contact our team today to take the next step in growing your business!