How to Verify Google & Facebook Ads Tracking

Want to check if your Google or Meta ads results are accurate? Not sure if the numbers match your real sales? Here’s a simple breakdown of how it all works and how to fix it.

Simple Breakdown

First, you need to understand that you are working with 3 different systems:

Event Hawk: installs tracking code so your website, booking software, and ads can talk to each other
Booking Software (IO, ERS, BCN, etc): records your real bookings and sends that data to Google Ads and Meta Ads
Meta Ads / Google Ads: uses that data (plus their own tracking) to report results, which can sometimes be higher than actual sales

Why Numbers Don’t Match

Sometimes your ads show more sales than you actually have.

This can happen because:

Ads may count the same sale more than once
Ads may count people who saw your ad but didn’t click
Data can be sent more than once from your booking system

How to Check If Your Tracking Is Correct

Step 1: Contact Event Hawk

We will check that your tracking is installed correctly
In most cases, everything will already be set up properly

Step 2: If tracking is correct → Contact your booking software

They control your real sales data
They control what gets sent to Google and Meta
This is usually where the issue is

Message You Can Send to Your Booking Software

Hi,

Our Google/Meta Ads are showing more sales than we actually have.

Can you please check:

If duplicate sales are being sent
If revenue is being sent correctly
If anything could be causing inflated reporting

Here are some examples:

On this day, it shows a sale for $____, but I do not have a sale in my system
I also checked a few days before and after, and still do not see this sale

Event Hawk has already confirmed tracking is installed correctly.

Thank you